Consulate General of the Philippines Frankfurt

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DEDICATED BOOK STANDS AT UBE FIESTA STRENGTHEN FILIPINO LITERARY PRESENCE IN THE EUROPEAN MARKET

June 17, 2024

15 June 2024 – In addition to the Philippine Consulate’s ‘Books Philippines’ stand, three special booths dedicated to books at the Ube Fiesta aimed to encourage more selling points for Filipino literature/books in Germany. Featuring a diverse range of genres and showcasing the rich literary heritage of the Philippines, the booths attracted significant attention from festival-goers. The initiative not only highlighted the creative talents of Filipino authors but also sought to establish a stronger presence for their works in the European market, fostering cultural exchange and broadening the appreciation of Philippine literature. Among the book stands present at the festival were the Philippine Literary Circle Europe booth which featured books by FIlipino authors based in Europe, Magkaisa Mabini Art Collection’s booth showcasing Rizal and art related books, and Saskia Zimmerman’s booth with her PH culinary books.

These efforts are part of the drum-up activities to promote the Philippines’ literary flair as the country prepares for its Guest of Honor status at the 2025 Frankfurt Buchmesse.

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