Germans are raving about ube’s unique flavor and eye-catching purple color! Watch their enthusiastic reviews in our latest video from the Ube Fiesta, where the vibrant purple yam has taken center stage in Wiesbaden, Germany. Discover why this Filipino treat is capturing hearts and taste buds across Germany, sharing our culture and culinary delights with the world. Here’s U-B-E to the world!

15 June 2024 – As part of the 70th anniversary of the Philippine-German partnership, the German-owned Magkaisa Mabini Art Collection proudly displayed Philippine art, showcasing cultural richness and artistic diversity and fostering German appreciation for Philippine art. At the Ube Fiesta, alongside featuring Rizal Wine, the Magkaisa stand also highlighted the winning artwork of John Paul Antido and other top Rizal artworks from the Rizal Wine Label nationwide art competition. Antipolo-based Mr. Antido is in Germany to promote the Rizal Wine and his artwork which graces the label of the 2024 edition of Rizal wine. The Rizal Wine, which was crafted in collaboration with various Philippine and German agencies including the PH Consulate General in Frankfurt, the Magkaisa, Knights of Rizal- Heidelberg and Wilhelmsfeld Chapter, Office of the Mayor of Wilhelmsfeld and the German Embassy Manila, among others, serves as a tribute to the Philippines’ national hero Jose Rizal, whose lasting legacy in Germany enriches cultural, historical, and people-to-people relations between the Philippines and Germany.

15 June 2024 – Consul General Ivy Banzon Abalos welcomed Department of Agriculture Undersecretary and Chief of Staff Alvin John Balagbag at the Ube Fiesta and took the opportunity to show him the increasing demand for Ube in Germany evident at the event. She expressed the Philippine Consulate General in Frankfurt’s readiness to collaborate closely with the Department of Agriculture to boost ube’s growth and recognition in Germany, supporting Filipino agripreneurs in entering European markets with sustainable agricultural products like ube, a rising star in Philippine agriculture exports.

15 June 2024 – Speaking before some 15,000 Ube Fiesta-goers, Consul General Marie Yvette Bannzon Abalos highlighted the cultural significance of Ube, the distinctive purple yam that resonates deeply in Filipino culture. Present at every significant occasion, Ube symbolizes the rich cultural heritage of the Philippines, and the Philippine Consulate General in Frankfurt’s efforts are dedicated to showcasing its unique flavors and cultural importance. Through the Ube Fiesta in Germany and by celebrating Ube as a cherished symbol of Filipino tradition, the Consulate’s initiatives aim to enhance global recognition and appreciation of Ube, solidifying its status as a beloved culinary treasure of the Philippines.

15 June 2024 – At the Ube Fiesta, the Philippine Consulate General in Frankfurt promoted a ‘culture of reading’ and the transformative power of Filipino literature among festival-goers. The “Books Philippines” booth featured a diverse array of Philippine literature, including works by Filipino authors based in Germany and Europe, fostering inclusivity and elevating their status in the global literary scene. The initiative not only prepares for the Philippines’ Guest of Honor status at Frankfurt Buchmesse 2025 but also underscores the cultural richness and creative depth of Philippine literature, setting the stage for international recognition and growth in the publishing industry. The effort also aims to gather awareness and support among Filipinos in Germany, encouraging them to embrace and celebrate their rich Filipino literary heritage.