
UBE, THE FUTURE OF COCKTAILS SHINE AT BARTENDING FLAIR AT UBE FIESTA




15 June 2024 – World-class Filipino performers, including The Voice Germany’s Joy Esquivias and Juan Geck, mesmerized a crowd of 15,000 attendees at the Independence Day and Ube Fiesta celebrations, showcasing their talent and captivating the audience with their dazzling performances. The ube-themed event, marked by various vibrant cultural displays and spirited celebrations, underscored the unity within the Filipino community in Germany and their multifaceted nature, showcasing their ability to blend tradition with contemporary artistry and creating a shared cultural experience that resonated with all attendees.
Notable among the performances were dynamic showcases of Ube-themed songs and dances that beautifully illustrated the rich cultural heritage of the Philippines. The acts, performed by Filipino religious groups, cultural ensembles, and music bands, and guest performer UP Concert Chorus captivated the audience with their creativity and authenticity. Meanwhile, talented healthcare workers and young Filipino-Germans entertained the crowd with pop and comedic performances, demonstrating the diversity of Filipino talent beyond their professional contributions.
The celebration maintained a lively party mood until the end, with talented Filipino bands singing Original Pilipino Music (OPM), creating a nostalgic and festive atmosphere that provided a joyful break from the daily grind. It also portrayed Filipinos as fun-loving and talented individuals who contribute significantly to German society. Their impact is felt not only in the healthcare sector but also in the vibrant world of entertainment, enriching the cultural exchange between the Philippines and Germany.
15 June 2024 – At the Ube Fiesta, the Philippine Consulate General in Frankfurt promoted a ‘culture of reading’ and the transformative power of Filipino literature among festival-goers. The “Books Philippines” booth featured a diverse array of Philippine literature, including works by Filipino authors based in Germany and Europe, fostering inclusivity and elevating their status in the global literary scene. The initiative not only prepares for the Philippines’ Guest of Honor status at Frankfurt Buchmesse 2025 but also underscores the cultural richness and creative depth of Philippine literature, setting the stage for international recognition and growth in the publishing industry. The effort also aims to gather awareness and support among Filipinos in Germany, encouraging them to embrace and celebrate their rich Filipino literary heritage.

15 June 2024 – The Ube Fiesta in Wiesbaden provided a vital stage for Filipino authors and poets based in Germany/Europe to captivate attendees with their literary works, stirring their imagination. It highlighted the profound power of Philippine literature while supporting Filipino authors in preparation for the Philippines’ Guest of Honor status at the Frankfurt Buchmesse 2025. By garnering support from both Filipino and German audiences, the literary part of the event is aimed at cultivating a ‘culture of reading’ among the Filipino-German community and revolutionizing their reading habits with Filipino-authored books in order to uplift Filipino literature on a global status, enriching literary perspectives worldwide.
Among the authors who presented their books both on stage and on Philippine Literary Circle Europe booth were Andreas Schmidt (Common Diversities), Al Joseph Lumen (Auslander), Doris Reyes Polo (Tala at Tula), Netherlands-based Ma. Ophelia Butalid (Chasing Windmills) and German author of Filipino-themed culinary books Saskia Zimmerman (Sarap Sarap & Salu-salo: Food Stories and People).

15 June 2024 – Speaking before some 15,000 Ube Fiesta-goers, Consul General Marie Yvette Bannzon Abalos highlighted the cultural significance of Ube, the distinctive purple yam that resonates deeply in Filipino culture. Present at every significant occasion, Ube symbolizes the rich cultural heritage of the Philippines, and the Philippine Consulate General in Frankfurt’s efforts are dedicated to showcasing its unique flavors and cultural importance. Through the Ube Fiesta in Germany and by celebrating Ube as a cherished symbol of Filipino tradition, the Consulate’s initiatives aim to enhance global recognition and appreciation of Ube, solidifying its status as a beloved culinary treasure of the Philippines.

15 June 2024 – Consul General Ivy Banzon Abalos welcomed Department of Agriculture Undersecretary and Chief of Staff Alvin John Balagbag at the Ube Fiesta and took the opportunity to show him the increasing demand for Ube in Germany evident at the event. She expressed the Philippine Consulate General in Frankfurt’s readiness to collaborate closely with the Department of Agriculture to boost ube’s growth and recognition in Germany, supporting Filipino agripreneurs in entering European markets with sustainable agricultural products like ube, a rising star in Philippine agriculture exports.

15 June 2024 – In addition to the Philippine Consulate’s ‘Books Philippines’ stand, three special booths dedicated to books at the Ube Fiesta aimed to encourage more selling points for Filipino literature/books in Germany. Featuring a diverse range of genres and showcasing the rich literary heritage of the Philippines, the booths attracted significant attention from festival-goers. The initiative not only highlighted the creative talents of Filipino authors but also sought to establish a stronger presence for their works in the European market, fostering cultural exchange and broadening the appreciation of Philippine literature. Among the book stands present at the festival were the Philippine Literary Circle Europe booth which featured books by FIlipino authors based in Europe, Magkaisa Mabini Art Collection’s booth showcasing Rizal and art related books, and Saskia Zimmerman’s booth with her PH culinary books.
These efforts are part of the drum-up activities to promote the Philippines’ literary flair as the country prepares for its Guest of Honor status at the 2025 Frankfurt Buchmesse.

15 June 2024 – During the Ube Fiesta, Tourism Attache Dakila Gonzales took the stage to promote the “Bisita Be My Guest” campaign, urging attendees to consider the Philippines for their next travel destination and explore and discover a diverse range of festivals across the country. The Philippine Tourism booth mesmerized both Filipino and international visitors with immersive displays and interactive experiences, showcasing not just the vibrant festival culture of the Philippines, including the Ube Fiesta, but also its diverse and delectable culinary delights. Bohol, known for hosting the country’s largest Ube Festival, particularly captivates travelers with its culinary offerings, affirming the Philippines’ status as a top destination for festival and culinary tourism.
