DESIGN Philippines vitrine showcasing products from the Philippines at Ambiente 2024.
31 January 2024 – Philippine design and home furniture, décor, and crafts from the provinces of Quirino, Antique, and Tarlac were the limelight of the Philippine presence at this year’s edition of Ambiente, the premier international consumer goods fair organized annually in Frankfurt. More than 40 Philippine exporters participated in the fair.
The Philippine pavilion organized by DESIGN Philippines proudly placed Filipino craftsmanship, elegantly aligned with current market demands, at the forefront to further position the Philippines as a sourcing destination for finely crafted products for the world market.
The furniture, lamps and lighting, home decor, and holiday pieces collectively highlighted a natural and handicraft flair, paired with clean lines, modern silhouettes, and textures designed to captivate both in form and function, and highlighted the sustainability stories behind the Philippine products.
DESIGN Philippines also placed the spotlight on Antique and Quirino as two emerging hubs that offer crafts that elevate indoor and outdoor spaces.
Quirino’s display showcased 11 brands that preserve the culture and traditions of the tribes and communities local to the province, including intricate fossilized flowers, bags, fashion items, furniture, and handmade wooden decor.
The creations from Antique, developed under the theme of “Hantique” to highlight the hands that craft the artfully woven pieces of the region, were the result of a collaboration between 10 MSMEs and artisanal communities with the Design Center of the Philippines (DCP) and Department of Trade and Industry-Antique, with the support of the Office of Senator Loren Legarda, who is committed to bringing Antique’s craftsmanship and creativity to the global stage.
The Tarlac Province Pavilion, which was supported by the Provincial Government of Tarlac, similarly featured a collection of 12 companies that showcase the culture, natural resources, and design abilities of the province’s craftspeople.
Ambiente is the largest consumer goods trade fair outside of Asia, attracting over 3,000 exhibitors from 150 countries annually.
In Ambiente 2023, DESIGN Philippines generated USD 2.73 million in sales (around Php 152,675,250) with only 30 participating companies. For 2024, with even more exporters participating in the fair, DESIGN Philippines is hoping to generate an even larger amount of sales from the fair. END
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